Denise Coates CBE (born 26 September 1967) is an English businesswoman, founder and joint chief executive of online gambling company Bet365. She has been listed in the Forbes magazine’s rich list, with an estimated personal fortune of $4.1 billion (approximately £3.17 billion).Denise Coates is the eldest daughter of Peter Coates, chairman of Stoke City F.C. and director of Bet365, and is married to Richard Smith, a director at Stoke City Football Club. She attended the University of Sheffield and achieved a first class degree in econometrics. Wikipedia
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