Creed Taylor (born May 13, 1929) is an American record producer, best known for his work with CTI Records, which he founded in 1968. His career also included work at Bethlehem Records, ABC-Paramount, Verve, and A&M Records. He is widely acknowledged for bringing major bossa nova talent from Brazil (Antonio Carlos Jobim, Eumir Deodato, João and Astrud Gilberto, among others) to record in the U.S. in the 1960s.Taylor was born and spent his childhood in Bedford, Virginia, where he played trumpet in the high school marching band and symphony orchestra. Although he grew up surrounded by country music and bluegrass, he gravitated more toward the sounds of jazz, citing Dizzy Gillespie as a source of inspiration during his high school years. Taylor recalls spending many evenings beside a small radio, listening to Symphony Sid's live broadcasts from Birdland in New York City. Wikipedia