Charles Leiper Grigg (May 11, 1868 – April 16, 1940) was the inventor of Bib-Label Lithiated Lemon-Lime soda, better known by its later name, 7 Up. He invented the drink in October 1929. Grigg became acquainted with the carbonated beverage business after moving to St. Louis, Missouri. Prior to inventing 7 Up, Grigg had created an orange soft drink named "Whistle" for the Vess Soda Company. It is still made and sold in St. Louis.Charles Leiper Grigg was born in 1868 in Prices Branch, Missouri to Charles L. S. Grigg (1822-1883) and Mary Elizabeth Leiper Grigg (1839-1890). At the age of 22, Grigg moved to St. Louis and began working in the advertising field in which he was introduced to the carbonated beverage business through the various agencies he was partnered. Wikipedia