Chalerm Yoovidhya (born 3 September 1950) is a Thai billionaire businessman and heir to the Red Bull fortune. As of April 2017, Forbes estimates his net worth at US$9.7 billion.Chalerm Yoovidhya was born in September 1950, the eldest son of Chaleo Yoovidhya, the originator of Krating Daeng and co-creator of the Red Bull brands of energy drinks. His brother Saravoot Yoovidhya runs Red Bull in Thailand, and is a main board director of Kasikorn Bank.Yoovidhya is a director of Red Bull Company Limited and Siam Winery Limited. Wikipedia