'They created a false image' how the Reagans fooled America

over 3 years in The guardian

A new docuseries studies the damaging reign of Ronald and Nancy Reagan and the insidious myth-making that still surrounds their legacy
Ever since Richard Nixon’s sweaty upper lip during a debate with John F Kennedy cost him the election in 1960, television has been the most crucial proving ground for any presidential hopeful. Granting the gift of sight to the general public changed the game, as campaigners and office-holders have been forced to school themselves in careful image management and conscious branding. In American politics, a well-crafted position on foreign policy won’t get a person nearly as far as the easy telegenic charm that makes voters feel comfortable grabbing a pint, a dissonance that’s allowed some dubious characters access to the highest stations of authority.
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