"Worcester woman" is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a working class woman in her 30s with two children who worries about quality of life issues and has little interest in politics.It has been perceived to represent someone who would previously have voted Conservative but would likely be swung to vote for Tony Blair's Labour Party by the New Labour rebranding. This electoral sector was particularly targeted in the 1997 and 2001 UK general elections. The Worcester constituency is a noted marginal seat which elected its first ever Labour MP in 1997. It subsequently returned to the Conservatives in 2010. Wikipedia
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