Cesare Romiti (born 24 June 1923) is an Italian economist, businessman and former executive of both state-owned firms and private companies, including Fiat and Alitalia. His nickname was Il Duro or the tough guy when he was serving as the head of Fiat.Romiti was born in Rome on 24 June 1923. He received an economics and commercial sciences degree in 1945.Romiti began his career at the Bombrini Parodi Delfino (BFD) munitions group in 1947. When the group merged with Snia Viscosa in 1968, he began to serve as the latter's general financial director. Next he joined Alitalia. In December 1970, he became a board member of Alitalia and then was appointed general manager and chief executive of the company. His term at the company lasted until 1973. In September 1973, he became the chief executive officer of the IRI finance firm, Italstat. Wikipedia
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